Is Competition Really the Key to Greatness for Your Business?

May 08, 2012

“Competition keeps America strong.”

“In order to succeed you have to stay ahead of your competition.”

“It’s a dog-eat-dog world out there.”

How often have you found yourself thinking this, or being told this and similar points of view by others?

Gary Douglas, a 70 year old facilitator of consciousness workshops and founder of the international business Access Consciousness™, has found over his life that “everything I believed was true has turned out to be a lie or an implant.” What he has discovered about competition using the tools of consciousness definitely places it in the category of topics we all buy lies about.

Douglas defines competition as the “need to win or not lose.” Always needing to be right is another manifestation of this. To many people, not losing can be more important than winning. If you’re truly functioning from the freedom of no competition, it doesn’t matter if you win or lose. It’s not about winning or losing; it’s about the contribution that you can be.

People in business do not realize that by competing, they are killing their business, Douglas notes. “You need to be the best you can be and provide the best you can at all times,” he advises. “You’re not going to get that excellence if you need to be right or wrong or win or not lose.”

What attempting to use competition in business creates, Douglas has found, is instituting what has always been and being sure it never changes. In these times of rapid and surprising change, is that really a viable business strategy?

Buying into the idea that we must compete requires buying into a number of lies. One of these lies is that competition is even possible. As an infinite being, are you not unique? How could you actually compete with anyone? Can an apple compete with a kiwi? Of course not! The idea is absurd. Each has completely unique properties although both fit into the category of “fruit.”

For an infinite being who is acknowledging they are an infinite being, competition is meaningless. (Unfortunately most of us do not function as infinite beings most of the time. What would it take to change that?) Competition is meaningless because of our very uniqueness. The concept of a “level playing field” cannot exist when you realize your uniqueness as an infinite being.

Even in the realm of a competitive sport such as gymnastics, are the “competitors” really competing against “their opponents,” or are they competing against themselves? If their competitor had a lousy day or injury and they won a meet they wouldn’t otherwise have won, would that be sweet? Or is what they are striving for actually their own personal best, creating during the meet the absolute best performance they can create?

As the singer Celine Dion put it, “I’m not in competition with anybody but myself. My goal is to beat my last performance.”

Douglas puts it, “You are the only person you can truly compete with.”

Another observation Douglas has made in his travels to meet with clients and present seminars world-wide is that whatever people are trying to prove, they actually believe the opposite. If you look at competition as trying to prove you are the best, what does it indicate you actually believe about yourself or your business? That you are worthless. If you really knew you were as great as you’re trying to prove you are, would you have to prove it? Competition when seen from this point of view is a constant choosing against yourself. Might that make your business more of a struggle?

Have you ever met someone who gives you heartfelt convincing speeches about how great, worthwhile as a hire they are, how tidy they will be as a roommate? While their spiel may be initially convincing, haven’t you learned not to trust these one-sided assertions? The one who will really contribute and be worth their paycheck doesn’t have to prove it—they’re not competing against their own inner belief in their own mediocrity.

Someone who knows the contribution they are to others will not have to prove anything; others can have any point of view about them; and their awareness of their own value will not change. That’s a place where you can be free of competition and really soar with the unique contributions you have to make to the world. And isn’t that the reason you went into business in the first place?

Conversely, if you’re in a situation where you find someone is competing with you, it’s because you have the point of view that you are not a contribution. If you acknowledge the contribution you are, then others must acknowledge it as well.

When really examined, competition can be found where you least expect it. Even in unusual places, it is still a demonstration that the person doing the competing fails to see their own value. Is that really where you wish to put your energy?

Here’s an example. Have you ever been in a group sharing small talk? The topic veers towards car accidents. You tell your dramatic car accident story. The next person tells theirs, which is even more dramatic. That’s competition!

Douglas was speaking with a colleague about her tendency towards competitiveness. “I don’t perceive I am competitive!” she said, ending the conversation.

“That alone proves you are competitive!” Douglas reminded her. The very requirement to get the last word in is competition in action. It’s a variation on the theme of needing to be right.

Competing with yourself is still competition. It’s based on judgment that you are not enough and less than. There is also an element in it that includes the desire to be a contribution. Douglas suggests shifting this by asking yourself this question, “How can I use this need to be a contribution to take advantage of everything, to contribute to everything, and to make that an advantage in life?”

What contribution might stepping away from competition be to your life and your business? What if not only did you have nothing to lose, but losing were impossible? What could be created for you and your business then?



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